It was up to us with what we wanted to create our pitch on but some ideas we were given were:

• Sustainability

• Homelessness

• Climate Change

• Mis / Disinformation

• Energy Crisis

• Employee Activism

• Surveillance Capitalism

• Financial Crisis

• Global Pandemic

• Artificial Intelligence

• Data Privacy

• Inequality

I chose to use a mindmap as it is the best way for me to note down all my ideas:

Creating this mind map was really helpful in helping me note down and create some different ideas for what I could base my pitch presentation on. Some ideas which really stood out to me was ski trips as I though it was a bit of a different concept and dog friendly cafes as this is actually quite an important thing to me but also would be useful for dog walkers.

I decided to then further mind map out both ideas just to get a bigger and better feel of the vast majority of things I would need to think about for these pitch ideas.

I could think of a lot more ideas for ski trips and doing this really allowed me to start getting ideas of different digital product or services I could create in relation to skiing such as:

• Finding Ski friends
• Making planning a ski trip easier
• Digital ski passes

After careful consideration I decided on progressing the finding a ski friend digital service idea as I know it can be a slight issue especially for those who love to ski but cannot go alone due to its dangers.