I started brainstorming the type of touchpoints I could create for Hill Street with a focus on Pub Culture. I wanted to look at both physical touchpoints as well as digital touchpoints so I though of a real variety of ideas from a website or app to posters, leaflets or a physical QR code you can scan.

<aside> 💭 Reflection

After brainstorming a few ideas, I decided to go with a QR code pub golf experience which would allow people to learn about the different cultures and history of each bar while being able to have a good time with their friends. I think this proposal would help make Hill Street more interactive especially for tourists and younger people as well as allowing people to learn about the area and the culture of it and how it has impacted what is there today.

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