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My Notion includes images taken from the FigJam boards I have been using throughout my branding process.
If you would still like to see further details / better resolution , please view the FigJam board linked below.
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The Brand Thinking Canvas is a practical tool created by Brand The Change and Ann Miltenberg and used by individuals or businesses to reflect on the fundamental questions when building a brand. Miltenberg argues that many brands and ideas fail not because they lack value but because the team haven’t put across their brand story or core purpose clearly therefore making it harder to connect emotionally with customers and stakeholders.
It helps answer fundemental questions such as the problem being solved, how it’s solved and how the brand should be perceived to reflect this. It also helps identify any vagueness or lack of clarity in the brand story.
TBL_BrandThinkingCanvas(A0)_201811_ENG (1).pdf
I did this as a quick exercise below:
https://www.figma.com/board/c0OByWPvE3SiPPonVfKbrq/UXD501---Major-Project---Branding?node-id=31-962&t=ysQhVkdDjPIrcEoh-1
The Brand Thinking Canvas helped me to evaluate my initial branding assumptions and help define my brand from visual style alone to the underlying purpose and emotional impact of the brand. The framework encouraged more intentional and user-centred branding decisions. This process highlighted the importance of consistency across touchpoints and reinforced the role of branding as an active contributor to reducing fear and uncertainty, rather than a purely aesthetic layer. Moving forward, the canvas will continue to guide the development of my visual and verbal identity, ensuring that branding decisions remain aligned with user needs and the project’s emotional goals.