A brand serves as a clear form of identification that distinguishes you from competitors, helps you reach your target audience and build an emotional connection with them.
It allows you to create consistency across all of the product touch points, guiding your design system and shaping the overall experience. A strong brand builds reputation and influences how people talk about you when you’re not in the room.
Conducting Research
Helps you understand the market, competitors and your target audience
Clarify Strategy
Defining who you are targeting or speaking to and how you want to communicate with them
Design Identity
Shaping the visual and verbal elements that express who you and your brand are or represent
Creating Touchpoints
This is when you apply your identity to touchpoints and every interaction people have with your brand
Managing Assets
Manage and maintain these assets to ensure consistency, coherence, and long-term brand strength.
Values
Name
(Name needs to explain product for clarity/ memorable/ align to values)
Taglines/ Messaging/ Content (
(Provide context, explains the brand)
Logomark/ Workmark
Typography
Imagery
Colour
(Accessibility for everything but colour accessibility is so important)