Jobs In Football Blog Post - 17 Mar, 2025
Fred Garratt-Stanley
https://jobsinfootball.com/blog/how-is-ai-being-used-in-football/
This blog post highlights how important AI has become for football analysis especially for tactics and performance.
“By analysing vast amounts of data, AI helps in understanding opponents’ play styles, strengths, weaknesses, and potential game strategies. This data-driven approach enables coaches to devise more effective tactics and gain a competitive edge.”
This article looks at how clubs such as Liverpool have already integrated TacticAI (developed by Google DeepMind) to analyse over 7,000 Premier League corners, predicting outcomes and optimal player positioning. The system “is adept at predicting where kicks are likely to go and what positions players should get themselves into in order to make the routine a success.” Coaches reportedly adopt its suggestions in “90% of corner-kick scenarios.”
The blog outlines several key ways in which artificial intelligence (AI) is already being deployed in football and speculates on how its role might expand. Some of the main current applications are:
Tactical Analysis & Strategy
AI is helping coaches to analyse opponent styles, strengths and weaknesses and create more effective tactics.
Player Performance & Fitness
GPS tracking, movement analysis and advanced algorithms are used to monitor players’ effort, fitness levels, and risk of injury. The blog mentions that some clubs use large databases to calculate “individual player impact and identify strengths and weaknesses in squads.”
AI-Powered Cameras
There is increasing use of AI-cameras which automatically follow action (zoom, pan, focus) in matches, capturing high-quality footage and key moments without much manual intervention.
This blog suggested that in the future, possible developments in AI football analysis will an increase of bigger, more diverse datasets for coaches and analysts to use
AI is already transforming tactical preparation and opponent profiling. Platforms such as TacticAI demonstrates how “understanding opponents’ play styles, strengths and weaknesses” (Forbes, cited in the article) enhances strategic pre-match planning.
It also outlines how simulations from data companies like PLAIER who currently four Premier League clubs and 40 sides worldwide have enabled data-driven player selection and tactical forecasting, informing formation and lineup decisions through "the largest database ever constructed in football"