After conducting this research, I started to mind map what features I would like to be included in my dashboard design. When doing this I wanted to keep in mind the range of users who might use this service and what they might want or need when travelling in an autonomous vehicle. We also completed a task in class where we created problem statements which also helped me think about the type of users who would be using this service.

Problem Statement Activity

Problem Statement Activity

We then did an activity called the 5ws method which consisted of using the 5 questions Who? What? When? Where? Why? to help identify the problem and challenge which needs to be solved and helps you gain a clear understanding of the issues that need solved.

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From these activities, I really liked the idea of helping nervous drivers such as a previous car crash victims or generally someone who is scared of cars or travelling have a relaxing and pleasant journey.


Ideas For My Dashboard

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User Personas

After deciding the features of my car, I decided to create a few different user personas to help choose who I wanted the user audience to be for my autonomous vehicle. I made up three personas for three very different uses for an autonomous vehicle, Mary who is a very nervous driver after a recent RTC, Gary who looks for cheap travel when on holiday especially from the airport and Matt & Thomas two new university students who want and easier and more comfortable way to get to university.

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The one I liked the most was Gary, the holiday man as I know it can be very relatable and would be useful for travellers. Having watched many travel blogs on YouTube and having been on holiday myself where I have to pay out loads for a taxi journey which can take up to an hour and you have to speak to the taxi driver and make small talk instead of sleeping or relaxing after a long travel day.


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