In this lecture we took a look at presentation skills so we could start planning how we wanted to present our investor pitches in Week 12.
The Elevator Pitch is a short description of an idea, product or company that explains the concept in such a way that any listener can understand it in a short period of time. The description typically explains who the idea is for, what it does, why it is needed, and how it will get done.
Nerves = Excitement
Eye Contact
1 picture tells a 1000 words
Use plain English
Bullet point text
Spell check content
Quotes - backup points
Don’t use generic templates
Posture
Stick to the time limit
Limit typefaces for consistency
Use subtle transitions - eg. fades
Appropriate use of videos/gifs
Practice makes perfect
Align Images
Size: 16:9 / 1920x1080 / 1280x720
We can also use Rhetoric throughout our pitch presentations as it is a persuasive technique used to influence an audience into liking your ideas or motivating them into wanting to pursue an idea themselves. A good example of when this is used is when a person of high authority such as the prime minster or president is addressing their nation. These is multiple techniques such as:
Repetition
Rhetorical Questions
Humour
Alliteration
Metaphor
Personal Anecdotes
When we start off our pitches we can either introduce what we intend to cover in our pitch presentation or we can just jump straight into it. Both approaches have advantages and disadvantages to them such as sometimes it is better to just jump in to keep the audience engaged.
Another good way to structure it is presenting your vision, the problem you are wanting to solve, why it needs solved and the solution you are proposing that will solve it.
We also looked at using the layout Intro, Hook, Line, Sinker:
Introduction - Who am I?
Hook - The problem & opportunity (problem statements)
Line - How we are going to solve it