After the mid-term review, I re-evaluated my colour palette as the original main colour choices felt too clinical and didn’t align with the brand’s values or purpose.

Since the brand and product purpose is meant to feel supportive and help ease users’ anxieties and worries, the palette needed to create a sense of warmth, reassurance and approachability. This prompted me to explore softer, more calming yet uplifting colour options that better reflect the brand’s intention to provide comfort while still feeling positive and engaging.