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My Notion includes images taken from the FigJam boards I have been using throughout my branding process.

If you would still like to see further details / better resolution , please view the FigJam board linked below.

https://www.figma.com/board/c0OByWPvE3SiPPonVfKbrq/UXD501---Major-Project---Branding?node-id=1-2&t=ysQhVkdDjPIrcEoh-1

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Brand Tagline

Brainstorming my Brand Tagline

Making A Shortlist

Preparing for the adventure ahead

• Aligns well with Compass as a guide through a new place
• Frames the hospital visit as a story or journey, not a threat
• Emotionally supportive as it acknowledges uncertainty without naming fear directly.

Care You Can Understand

• Clear and reassuring
• Feels more less child friendly and slightly generic
• Not as user journey based

Know What’s Ahead

• Direct and calming
• A bit boring and generic
• Doesn’t fully reflect the narrative or child feel