I decided to take a look at similar areas of Belfast that had brand identities such as Titanic Belfast as it is one of the most well known and popular areas of Belfast for both Tourism and local people. The quarter has a mix of residential, commercial, leisure, educational buildings and visitor attractions. It is estimated at-least 20,000 people live, work, visit and stay daily at Titanic Quarter.
Their most recent brand identity was created by Pale Blue Dot in 2021 which was a rebrand due to the current brand having numerous logos and colours which became confusing. The objective was to establish a new brand identity, refine the logo and create a consistent visual language. The resulting brand focused on storytelling, with a strong emphasis on the people connected to the original Titanic.
The brand architecture was streamlined, unifying the style of all logos and establishing a cohesive colour palette inspired by the Titanic ship. A bold, condensed typeface reminiscent of the shipyard's graphics was chosen, with staggered headlines to convey a narrative feel. The logo was refreshed to exude confidence and prominence. Additionally, a distinctive graphic system, inspired by the building's exterior cladding, was developed to enhance visual uniqueness.
The new brand was implemented across various touchpoints such as signage, uniforms, leaflets, social media, promotional videos and merchandise. A user-friendly brand guidelines document was created to ensure consistent application of the new visual elements. The entire project spanned 6 weeks and played a vital role in enhancing Titanic's global promotion and marketing efforts.
Pale Blue Dot Creates New Brand Identity for Titanic Belfast - World Brand Design Society