The second project of IxD101 was to pick an article from the Universal Declaration of Human Rights and present it in a manner I feel appropriate, focusing on using Typography and the fundamentals; point, line, plane.
We were given a lot of freedom regarding the dimensions of our piece, orientation and what words or phrases we believe are more meaningful than others and should be presented more prominently. The only thing we had to adhere to was that it was designed for a screen and it has an underlying structure such as the Fibonacci sequence or Material Design’s 8px grid.
First introduced in 1909 by Filippo Marinetti which uses abstract designs such as speed, violence and kinetic energy. Artists of this era worked with contrasting colours. intersecting lines and shadowing. Futurist Giacomo Balla used diagonal lines to create motion such as speed while Umberto Boccioni used curved and linear lines to create movement. In 1912, Marinetti introduced futurist typography which is unorganised words and phrases with no correlation.
Dada was an art movement founded in the early 20th century . is known for its placement and obscure characteristics. It was art that made little sense but artists used to express the peoples horror of the war. Dada typography posters use unconventional methods as well as using a variety of lines and type of different weights to create it. They really made their work look like there was no structure to it with random punctuation and lettering scattered on the page, type used in different orientations and many different typefaces used.
Inspired by the Bauhaus and the new typography, the swiss design was founded in Switzerland just after the second world war and grew to popularity in the 20th century for its modern look. The style took inspiration from a lot of previous work such as futurism, Josef Muller-Brockmann and Jan Tschichold and Constructivism from during the Russian Revolution. The style involves asymmetric layouts and san serif typefaces as well as a mathematical grid for structuring the poster. Most common typefaces used on these posters are Helvetica and Akzidenz-Grotesk.
Post-modernism created the path from modernism to contemporary art in the mid to late 19th century. Starting after the rejection of modernism design due to it ruining the fundamentals of design. It uses principles such as layering, Juxtaposition and Representation. The type on post-modern posters has no rules regarding sizing and capitalisation with letters crossing and scattered. I really like this design for its bright colours and scrapbook look.
We had previously looked at Muller-Brockman exceptional type work in our lectures. He focused on using geometric shapes, asymmetric layout, bright colours and the negative space between shapes for his minimalistic posters. They also followed his grid systems which featured prominently in his work, giving it a clean and concise look and the Fibonacci sequence to position the shapes and text to a perfect scale. I really like Muller-Brockmann’s work and the simplicity of just having shapes and text on his posters.