Role and Overview

• How your company uses AI to help football teams analyse, improve performance and tactics?
• What kind of data do you focus on when analysing player or team performance?

Match Workflow

• How do your platform’s insights support teams before, during and after matches?
• How do teams use your AI insights to adjust tactics or training sessions?

Applying the Data & Impact

• How does your platform help link data insights to real, on-pitch decisions?
• How do coaches and players typically use the data?
  • Is it more for tactical decisions, training focus or both?
• Are there specific examples where your tools have helped teams make key tactical changes or improvements?

Working with Different Teams

• Do you approach male and female teams differently?
  • Are the majority of analysis principles mostly the same?
• How do you tailor your approach for teams at different levels
  • For example: academy vs elite?
• What’s the biggest challenge teams face when implementing performance analysis tools effectively?

Challenges

• What challenges do teams face when adopting performance analysis tools effectively?

Industry Trends

• What trends or changes are you seeing in football performance analysis and tactical planning right now?
• How is technology changing the way football teams prepare and analyse performance overall?