“Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website” - usability.gov
Content becomes good content when it allows a user to accomplish goals they have set out to achieve and the content is available when needed such as you don’t want to hail a vehicle in the middle of already being in one a journey. An example of this is in action movies such as James Bond when he is in trouble and help such as a rescue car just happens to be there.
“ Content is something we connect to emotionally, converse about or learn from… but content without context is useless.” - Daniel Eizans
When planning content you want to create content solutions that covers physical, emotional and cognitive and is a perfect balances of all. Some of the physical factors would be knowing your consumer, their disabilities, gender, location and device type as different people will interact with content in different ways. People really relate to content through emotional factors such as their marital status, personalised content such as welcome screens on our autonomous vehicles and look at cognitive factors such as their familiarity to content, educational background and learning disabilities.
<aside> 💭 Reflection
We can use this in our autonomous vehicle project to create content that will be appropriate for our target audience, whether it is using vocabulary and interfaces that are more friendly in the car if it is being used for children or changing how we display content such as making the buttons bigger for older people. I think it is very important that we think about the physical, emotional and cognitive factors of content when we design as if we didn't, it may not be understood by the target users.
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We have to ask ourselves:
By doing this we can improve how useful the content we create is for users, an example of how we an make our content more useful is:
Some people will face problems when using content so the best way to make them feel supported when using it is a help section. This might be because it isn’t working as they expected it to or there is a technical fault but when you provide support a users experience is enhanced. An example of poorer support would be attempting to get refunds from airlines when they cancel flights or broadband providers when they overcharge you for a service you are not receiving. I think the more and more.