This week we looked at creating logomarks for our bank brand. A logo mark uses an icon or symbol to represent a brand. Logo marks can take many different forms, from abstract shapes to literal representations of a brand's name or product. The Nike swoosh, the Apple logo, and the McDonald's golden arches are all examples of well known logo marks that are easily recognised and represent their brands well. Simpler logo marks are more memorable than a more complex logo that incorporates both text and graphics. Additionally, a well-designed logo mark can help a brand stand out among competition and conveys the brand's personality or values in a simple and memorable way. Some brands may prefer to use a more traditional logo that incorporates both text and a graphic element to ensure that their name is displayed and the brand is recognised.
A good logomark will be simple, memorable, and versatile. It will help build a relationship between a brand and a consumer as well as gain trust and recognition!
A good logomark should be simple enough to be easily read and understood. It should also clearly show off the concept and values of a brand. Sometimes more complex logos are more difficult to reproduce at smaller sizes because detail can be lost and the overall feel or meaning of the logo is lost.
A logo that is easily momentarily gain and hold a persons attention can help a good brand stand out. A good logomark will easily catch someone’s attention for long enough that they are intrigued and want to learn more about the brand. A boring logo mark or something irrelevant will not hold a potential customers attention
A good logomark should be versatile enough to be used across a variety of mediums and devices including print, digital, and social media or different device sizes such as phone, tablet and laptop. It should be scalable, meaning that it can be resized without losing clarity or detail. It should also work in both colour and monochrome.
A good logomark should be distinctive and easily recognised, even when viewed from a distance or in a busy environment. The best wordmark is one that stands out and shines above all the other competition!
Tone relates to the overall emotional feel or impression a person gets from a design. The tone of a logomark can convey a wide range of emotions such as professional or less serious playful ones. For example, a logomark for a law firm might have a serious and professional tone, with clean lines and a minimalist design. On the other hand, a logomark for a children's toy company might have a playful tone with bright colours and a cartoonish design. The tone of a logomark should be appropriate for the brand or company it represents and should align with the brand values.
A good logomark should be timeless, meaning it should still look relevant and fresh years after its creation. A logo that is too trendy or relies heavily on current design trends may become outdated quickly.
When creating my logo mark for my bank I want it to be very simplistic so the concept can be easily understood and the values of my bank come across clearly to potential users. As well as that I want something that will temporarily hold the attention of a young person and make them intrigued as to what my bank could offer for them as a young person. I can do this by using a more fresh and modern tone towards them to attract them
It is not always necessary to use all the kinds of identification but is important to have some for your brands logomark.