For visual design, mood boards are a very important tool as it allows us to express specific feelings that we want to convey in our work. It is a collection of like-minded design examples, organised and presented to accomplish a task.
We usually use mood boards for three main purposes:
It is important to ensure you have a good balance on your mood board to ensure it coveys the feelings and experience you want to get across while not making it super overwhelming. Some tips for making your board better is considering a certain style such as colour or topic, in my case that will be space or Apollo missions. Through my research I also learned that I shouldn’t be confined to just using images within a mood board and creating both physical and digital boards as they bring across different feelings.
Today the world is in the digital age so sometimes it is nice to make something physical rather than on the screen of your computer. Physical boards are also good as it allows you to use a range of materials such as photos, other imagery, paints or even flowers and plants. Another great idea I saw was adding scents such as perfume to get a specific feeling from a scent.
As a UX student I am more drawn to using digital mood board tools as it is a more flexible environment which allows me to use lots of space, have access to imagery across the whole web and easily share my ideas.
<aside> 💭 It is clear from these mood boards that colour scheme is an important part and helps pull the whole board and your ideas together. I also really like how they have limited the images used so it is not extremely overwhelming but instead helps get the key thoughts, feelings and ideas across. These images display really well the importance of keeping a minimal look to keep your visions clear. I hope that learning a little more about mood boards will help me create my own.
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