The Golden Ratio is used to describe how elements in art and design can be positioned to look aesthetically pleasing, achieve balance and logic by using proportion and shows visual representation . It normally uses rectangles, spirals and circles that follow the Fibonacci sequence and rule of thirds. Leonardo di Vinci liked to use the Golden Ratio in his work, examples of this being the Vitruvian Man, created in 1487 and the Mona Lisa, created in 1503 using this technique.
We also looked at other examples of where The Golden Ratio was used including Architecture, the human body, nature and brand logos.
The Golden Ratio uses a mathematic series called The Fibonacci Sequence, created by adding the 2 numbers previous together. For example, The number 2 is found by adding 1 plus 1, 3 is found by adding 2 plus 1 and so on… This gives you the following sequence:
0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233….
Using squares of those widths creates the perfect spiral which you can see if my examples including Leonardo Di Vinci’s work.
Gestalt Principles are an important part of good visual design and should be adhered to when creating and designing products. The graphic design industry quickly adapted to these principles using them to create designs and ideas. Following these principles ensures a user can understand at a glance and the design causes no confusion.
There is 7 main principles of visual perception: